Creating a club, organization, or new meetup is more than creating a time and date on a calendar: it's creating a place where people want to go, where people want to give their time and energies. It gets even more exciting when it's a volunteer group, how do you encourage people to give substantial amounts of time to an event or cause? This panel will discuss group culture and engagement, what makes people want to attend an event, what turns them off, along with strategies to get more people to stay after they walk in the door.